Widen the gate on your hiring, with AI to increase diversity. Request a Demo


We created {D&I-2.0™} to challenge bias in the engagement of talent via dynamic 1-2-1 personalisation. This is underpinned by three unique core capabilities.
Whole Village Hiring

Whole village hiring

  • Use all the expertise in your business to engage candidates.
  • Use your organizational diversity to engage with diverse candidates.
  • Recruiter, hiring manager and Ai work together to ensure the optimum pitch
Full talent universe

Full talent universe

  • Assess suitability by access to available candidate content across social media & work related activity.
  • The optimum and unique engagement platform is proposed by Ai for each candidate.
  • Allow hiring managers to see and hear high potential talent from the outset.
Insight driven inclusion

Insight driven inclusion

  • Optimised and unique content tailored for every candidate, optimum pitch, optimum timing and optimum channel.
  • Data driven and real time learning between software users and Ai from candidate experience.
  • Dynamic immersive 1:1 talent experience within the context of each candidate’s unique individual life.


Breaking the glass ceilings of D&I, with AI in the Oracle Cloud
Oracle {D&I-2.0™} was created by The Context Factory and made by Oracle. The Context Factory is a start up working with Oracle - the global leaders in adaptive intelligence.
Enterprise Ireland Enterprise Ireland is Europe's largest seed investor and a backer of The Context Factory.
Seán Fay

“Our technology does not lower the bar, it widens the gate.”
Seán Fay – Founder

Founder's Story

Prior to founding The Context Factory and creating its unique partnership with Oracle, Seán Fay was a career recruiter having been a manager in a large agency on its journey from start-up to now a FTSE250. His time in client-side recruitment, included leading in-house recruitment teams in UK plc companies such as Vodafone UK and ITV. Seán has also co-founded and run a specialized executive search firm based in Mayfair which concentrated on the advisory and private equity sectors across Europe. A lifelong believer whether by humans, Ai or any other means, that when done properly recruitment is a privilege, changing a candidate’s life for the better. As a dyslexic entrepreneur his passion for technology in hiring is for the inevitable transition of recruitment from your PSL to move to AI SaaS, so as to enable in-house recruitment to be more inclusive than the status quo. As he says, “Our technology does not lower the bar, it widens the gate.”

Contact Us

93 Upper Georges Street,
Dun Laoghaire,
Co. Dublin,

Ph: +353 (01) 485-3113

36 Bruton Street,
London, W1J 6QZ,

Ph: +44 207-971-1058

16192 Coastal Highway
Delaware - 19958
United States

Ph: +1 302-325-5124